The Playbook
How to price your first paid event
The most common mistake is pricing on what feels askable instead of what covers the room. Here's the order to do it in.
Latest
The newsroom, in order.
Stories publish continuously. Issues are curated editions built from the reporting, analysis, data and event coverage already on the site.
All News →Aug 19
The Math
Ticket revenue is the smallest number
Most organizers price the ticket and stop. The ticket is usually the least of what a room can return.
Aug 19
The Playbook
Writing an invite people actually open
The event page is not the invitation. Most of the work happens before anyone clicks.
Aug 19
Field Notes
I built the whole thing myself
Seven product suites, four verticals, one person, and an AI development method. What it actually took, and what broke.
Data & trends
Evidence before confidence.
Methods, sourced figures and trend reports stay separate. Measured data carries a source, period and sample size.
Open Data Desk →Build the ticket price from the room up
Illustrative arithmetic from the Megaphone pricing playbook. This explains a pricing method; it is not a measured industry benchmark.
Illustrative example — not measured data · Megaphone — How to price your first paid event
Newsroom intake
Open submission deskSend something to the desk.
Submit an event, press release, story pitch or press / credential request. Submission does not guarantee coverage.