The Math
Ticket revenue is the smallest number
Most organizers price the ticket and stop. The ticket is usually the least of what a room can return.
Newsroom
News
Reporting, analysis, playbooks and field notes about the business of live experiences.
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The Playbook
Writing an invite people actually open
The event page is not the invitation. Most of the work happens before anyone clicks.
Field Notes
I built the whole thing myself
Seven product suites, four verticals, one person, and an AI development method. What it actually took, and what broke.
The Playbook
The ask: getting a venue to say yes
What a venue actually wants to hear on a slow Tuesday — scripts, terms, and what never to offer.
The Playbook
How to price your first paid event
The most common mistake is pricing on what feels askable instead of what covers the room. Here's the order to do it in.