The Playbook
How to price your first paid event
The most common mistake is pricing on what feels askable instead of what covers the room. Here's the order to do it in.
Newsroom
News
Reporting, analysis, playbooks and field notes about the business of live experiences.
LatestFiltered: The Playbook
The Playbook
The ask: getting a venue to say yes
What a venue actually wants to hear on a slow Tuesday — scripts, terms, and what never to offer.
The Playbook
Writing an invite people actually open
The event page is not the invitation. Most of the work happens before anyone clicks.