Build the ticket price from the room up
Illustrative arithmetic from the Megaphone pricing playbook. This explains a pricing method; it is not a measured industry benchmark.
Search
Search Megaphone
Find stories, data, events, issues and Megaphone Weekly editions.
Results3for “pricing”
How to price your first paid event
The most common mistake is pricing on what feels askable instead of what covers the room. Here's the order to do it in.
The ask: getting a venue to say yes
What a venue actually wants to hear on a slow Tuesday — scripts, terms, and what never to offer.